Senior Product Designer:
Total Expert (SaaS Startup)
Through research, user interviews, competitive analysis, design iterations and empathy, I led the product design within my Product Triad —transforming form-based customer journeys to a canvas-based application that was both powerful and visually appealing.
Principal Product Designer:
REI Co-op Corporation
For an ambitious Membership Subscription pilot at REI, I drew on my background in advertising and brand design to champion best practices for research and design across the newly-formed Innovation team at REI.
Senior Product Design Lead:
Kroger Corporation
Kroger’s product team needed to rapidly stand up processes for grocery pickup during the first months of COVID lockdown. My consulting role required the ability to zoom in and out from high level to personal level when considering both the connected systems and navigate highly complex store and corporate systems and teams.
Senior UX Design Lead:
Best Buy Corporation
Hired on a long-term contract to lead the Product Design (UX) for the In-Home Advisor application, my deliverables included Wireframes, Prototypes, UX / UI Design and Design Systems Library.
Senior UX Designer:
HealthPartners
Consulting with a cross-collaborative UX team, I led the efforts to establish a thoughtful initial Design Systems Library during a global redsign for HealthPartners and their multiple affiliated brands.
About me
Resourceful, scrappy and tenacious, I thrive in roles that allow me to take ownership — yet contribute as part of a collaborative creative team. I work closely with a wide range of clients, and I look at each new project as an unique opportunity to provide solutions specifically tailored to your brand.