My role: IA / UX Designer
Tasks
- Competitive Analysis
- Content Audits
- IA
- Journey Mapping
- Navigation Design
- Pattern Library
- Prototypes
- Wireframes
Tools
- Adobe Creative Suite
- Confluence
- Frontify
- InVision
- Microsoft Office
- Omnigraffle
- Screaming Frog
- Sketch
User Experience
As part of the Subaru Redesign Team (onsite at Carmichael Lynch), I had the opportunity to work with many aspects of the UX process — from wireframes, component and content audits to establishing the initial framework for the Subaru Design System library.
The Process
The Subaru.com redesign included digital analytics data, marketing optimization, content refresh and implementation of UX best practices and methodologies to wrangle a previously unwieldy and disorganized global site into a relevant modern refresh.
Highlights Include
- research and ux competitive analysis
- heuristic evaluation
- information architecture and navigation design, including card-sorting
- workshops and brainstorming sessions with cross-discipline team members
- detailed content audits of all Subaru digital properties
- detailed UX wireframes / documentation
- initial design system setup and pattern categorization
Results
My research, navigation and architecture was a cornerstone for the overall Subaru site redesign.
