My role: UX Designer / Art Director
- UX Strategy
- Brainstorming Workshops
- Stakeholder Interviews
- UX / UI Design
- Visual Design
- Responsive Prototypes
Tools
- Adobe Photoshop
- Adobe Illustrator
- HTML / CSS
- Android / iOS
Case Study
Drawing on my background in HTML, I created (and coded) Rapid Prototype Wireframes for Dan's Prize UX and architecture. These functional prototypes are helpful for clients that may not have a strong understanding of traditional UX documentation; clients experience the interactions in a more realistic way, and are able to easily share with colleagues for a more effective overall dialogue.
Rapid Prototyping has advantages over traditional designs in that they are more user-friendly, effectively communicate interaction design, and better support user-centered design. Plus, it allows for faster design edits and iterations. After this project, I am a fan.
The Process
I worked with the full process of UX and UI, as well as hand-coded vanilla bootstrap prototypes.
Highlights Include
- full-stack design
- wireframes
- creative design
- style guide
- stakeholder presentations
- HTML Prototypes
Results
The solution was rolled-out to all of Target’s 1,900 stores with great success; Within the first four months, the registry app received 100,000 downloads and the average in-store registry size increased 44%.