Case Study
Target Corporation's previous registry service model experienced challenges including outdated infrastructure, unwieldy technology and clunky and cumbersome handheld in-store devices. As a result, the customer adoption rate was low and Target was missing out on significant opportunities to engage their customers in establishing registries for two of their most important life events: wedding and baby registries.
As a result, Target looked to our team to offer a fresh perspective on both the visual and interaction process, and relied on our UX and Visual Design expertise to create an experience that was both convenient and delightful to the user.
UX contract work at Target ›
The Process
Through extensive customer research, UX ideation, co-creation and technical solutions, we delivered an end-to-end experience that optimized the digital, in-store, and human interaction touch-points.
Results
The solution was rolled-out to all of Target’s 1,900 stores with great success; Within the first four months, the registry app received 100,000 downloads and the average in-store registry size increased 44%.
Highlights Include
- rapid iteration visual design
- wireframes
- design guides
- presentations to Target stakeholders
- detailed documentation / user flows
- iOS mobile design
Methodologies
- Design research
- Interviews
- Workshops
- UI/UX design
- Prototypes
- User testing
Tools
- Atlassian
- InVision
- Microsoft CRM
- Sketch
Results
The solution was rolled-out to all of Target’s 1,900 stores with great success; Within the first four months, the registry app received 100,000 downloads and the average in-store registry size increased 44%.