Case Study
Robinson Fresh, an expert in fresh produce, has over 100 years of specialized experience in transportation services and logistics. They came to JT Mega looking for fresh solutions for their online branding and needed both compelling strategy and design to tell their story to a new generation.
Highlights Include
- User Interface Design
- Wireframes
- Responsive Design
- User Interviews
- User Testing
- Content Testing
- Stakeholder Workshops
- Test and Learn Discovery
- Product Evangelism
Methodologies
- Content Audit
- Design Research
- Strategy Presentation
- UI/UX design
- Prototypes
- User testing
Tools
- Axure
- Google Material Design
- HTML / CSS
- Omnigraffle
- Sketch
Results
The first run of Membership Subscription test design was released November 2021. Initial response was low but not unexpected; UX Research conducted throughout indicated that users consistently expressed that the price and benefit package (set by Marketing) held no personal appeal. Feedback regarding the content and design was consistently positive, but not enough to overcome the price and pilot benefit package.
Although the low sign-up response was disappointing to Marketing Stakeholders, it strongly proved out the ongoing UX hypothesis of a missed alignment between internal stakeholder assumptions and what the customers actually want.
As a result, the initial Subscription Test findings offered the Innovation Team a unique opportunity to educate our stakeholders on the value of test and learn for the larger organization to prove out the feasibility of new products.