Case Study

Nike

For Nike's London Olympics campaign, I worked as Technical Producer on the integrated Mobile and Touch-screen experience, working with videographers, iOS developers, environmental designers, off-shore localization, production, art directors, ad agencies, stakeholders and legal. I pulled together the disparate bits and parts to ensure that all aspects of the project were aligned to a cohesive whole.

The Process

Highlights Include

• weekly presentations to business stakeholders
• animated functional prototypes
• style guide and technical documentation
• visual design
• project tracking and management

Results

Originally a pilot project with limited release, the product quickly expanded to use at 2,500 Nike stores across the US and was eventually released in the EU.