The Process

In multiple functional roles on the project, I served as Art Diretor for the in-store iPad app for Nike's brick and mortar stores. In this role, I directed the digital design implementation of the Nike+ iPad App. Additionally, I created functional Interaction prototypes and a motion study in Adobe Flash to illustrate interaction flow. I handed this off to developers for guidance and to provide accuracy in product flow.

After design approval, I transitioned to a Project Management role to ensure project implementation and deadlines were met during development.

Highlights Include

• weekly presentations to business stakeholders
• animated functional prototypes
• style guide and technical documentation
• visual design
• project tracking and management

Results

Originally a pilot project with limited release, the product quickly expanded to use at 2,500 Nike stores across the US and was eventually released in the EU.